Marc Halm

Strategic Marketing Communications Leader with 12+ years of full-funnel marketing experience in competitive industries. Proven ability to drive brand equity and accelerate growth by integrating brand, sales, and digital strategies. I leverage technology and emotional intelligence to turn complexity into compelling stories and trust into measurable business results.

EXPERIENCE

08/2018 - 11/2024

Senior Digital Marketing Manager Campaigns & Communication

Sunrise GmbH, Zuerich, Switzerland

07/2022 - 02/2023

Head of ATL and Brand Campaigning

Sunrise GmbH, Zuerich, Switzerland

2012 - 2018

Various Digital Marketing and E-Commerce (Digital Sales) positions

Sunrise Communications AG, Zuerich, Switzerland

I build marketing ecosystems that connect awareness with conversion and creativity with measurable impact.

My expertise covers

  • brand strategy & communications

  • omnichannel & full-funnel campaigning across ATL, POS, retail, digital, and social channels

  • digital marketing with hands-on experience across diplay, social media (content, paid, earned), PPC, affiliate, e-commerce and conversion optimization (CRO)

Rooted in digital and fluent in ATL, I bring both worlds together. My twelve years in digital marketing and my experience with AI make me uniquely equipped to modernize MarComs and lead brands into the next era of connected creativity.

  • Budget Mngt

  • Negotiations

  • Leading Teams

  • New Tech Implementation

  • Data-Driven Decision Making

  • Building Communities

  • Budget Mngt

  • Negotiations

  • Leading Teams

  • New Tech Implementation

  • Data-Driven Decision Making

  • Building Communities

  • Budget Mngt

  • Negotiations

  • Leading Teams

  • New Tech Implementation

  • Data-Driven Decision Making

  • Building Communities

Sample Projects

Sunrise & Swiss-Ski - Launch of New Sponsorship

Brand Building, ATL/Digital/Social

Sunrise & Swiss-Ski - Launch of New Sponsorship

Brand Building, ATL/Digital/Social

Sunrise & Swiss-Ski - Launch of New Sponsorship

Brand Building, ATL/Digital/Social

Young and Youth Portfolio Launch

Brand Building, Digital Sales, Digital/Social

Young and Youth Portfolio Launch

Brand Building, Digital Sales, Digital/Social

Young and Youth Portfolio Launch

Brand Building, Digital Sales, Digital/Social

Dabu Fantastic Collaboration / Swiss-Ski

Brand Building, Loyalty Marketing, Digital/Social

Dabu Fantastic Collaboration / Swiss-Ski

Brand Building, Loyalty Marketing, Digital/Social

Dabu Fantastic Collaboration / Swiss-Ski

Brand Building, Loyalty Marketing, Digital/Social

Sunrise Fresh

Brand Building, Digital/Social

Sunrise Fresh: Keyvisual
Sunrise Fresh

Brand Building, Digital/Social

Sunrise Fresh: Keyvisual
Sunrise Fresh

Brand Building, Digital/Social

Sunrise Fresh: Keyvisual
Life is full of surprises / The airport

Brand Building, ATL/Digital/Social

Life is full of surprises / The airport

Brand Building, ATL/Digital/Social

Life is full of surprises / The airport

Brand Building, ATL/Digital/Social

Marc Halm, marc.halm@talionis.net

Marc Halm, marc.halm@talionis.net

Marc Halm, marc.halm@talionis.net