Half Swiss precision and half global curiosity. I grew up bilingual in German and English, with a family that spans continents, which taught me early that perspective is everything.

Before I built marketing strategies, I spent ten years on the ice playing competitive hockey. Sports taught me what obsession and discipline look like, but also that no one wins alone. Success comes from trust, shared goals, and the will to fight for each other. Those values still shape how I lead and work today.

Today, I channel that same energy into brands. Most of my work lives in the digital space, where creativity meets data and precision meets emotion. I love turning complexity into clarity, strategy into emotion, and ideas into measurable impact.